Examples of Work for The Irish Examiner/The Echo

Social Media Executions

01. genconnectU - Tik-Tok campaign

Whenever we film expert courses, I make sure to capture a version for Synthesia AI Avatar creation. This enables me to add additional content without the need to call our talent back into studio. This prompted a campaign idea to decode the Jargon commonly used in a specific course, and I was rapidly able to generate 40+ videos for the initial campaign. Due to the success on TikTok, we will continue this campaign and unpack every new Experts Jargon…

02. genconnectU - Instagram Flash Sale

Every week at genconnectU, we run a 24-hour ‘Flash Sale’ to promote a recent course. Apart from notifying followers about the course, it is a great way to increase followers and brand awareness…

03. genconnectU - LinkedIn Registration Campaign

The majority of our audience is on LinkedIn and this is our main channel for communication and awareness. We run a diploma for Women in Leadership biannually and send out a series of Registration reminders.

04. Shaw Academy - Facebook Campaign

Facebook is where the Shaw Academy audience hangs out, and this paid campaign was able to target followers according to their likes and interests!

05. Boston Campus - YouTube Pre-roll Campaign

In the Boston Campus registration campaign, we created a series of YouTube pre-rolls to drive traffic to Bostons website with the aid of Shazam. These ads were also used on TV…

With the help of Clarins influencers in South Africa, we were able to drive traffic and awareness to the product pages on the website for this global brand…

06. CLARINS - YouTube Pre-roll Campaign

07. TCP Homecare - App Demo

This App demo was created for the new TCP Homecare App where subscribers can perform a host of helpful activities from the comfort of their homes…

08. Lean Business Awards - Thinking Toys Winning Story

I was asked to film a submission for the Irish Lean Business Awards and thought a walkthrough “Show-and-tell” would be a great way to get a warm, heartfelt communication across. Thinking Toys phoned me from the event to let me know they had won the prize!

Shot-by-the-sea is a videography event where passionate film makers share movies shot along the Galway coastline. I decided to use various timelapses to tell the story of a local fisherman and I was honoured to open the event with this video…

09. Galway by the Sea - Timelapse photography story

10. Offroad Fanatic - My Passion Sports Project

When I lived in Africa, Enduro offroad riding was my passion! I thought it would be great to share skills training with like-minded enthusiasts, and with the help of two friends (a professional rider and commentator), I produced 100+ skills training episodes from my home studio in my garage…

  • A coastal landscape at sunset showing a lighthouse on a rocky promontory, with green fields and small buildings, and a dramatic sky with clouds and contrails over the ocean.

    Dream it.

  • Aerial view of a coastal landscape at sunset, showing green grassy cliffs and a lighthouse on a point extending into the ocean.

    Build it.

  • Aerial view of a marina with numerous docked sailboats and yachts, surrounded by a coastal town with houses and buildings, and hills in the background under a sky with scattered clouds.

    Grow it.

  • A castle on a small rocky island surrounded by calm water, with rolling green hills and mountains in the distance under a clear blue sky.

    Sell it.